Hi KulerMaster,
Based on the error message, it seems that the issue is caused by authentication mismatch between iis and wcf. You could just enable Anonymous access to this ASP.NET application in IIS.
Here are some relevant articles, you could refer to them:
http://msdn.microsoft.com/en-us/library/ms733938(v=vs.110).aspx
Hope they can help you.
Best regards